Al Steele Joins RBS as Chairman, Partner > see PRESS for more info.

Lifelong Success

Over 70% of Big 4 professional players are bankrupt, or unemployed, and / or divorced just 2 years after retiring because they don’t have a back up plan.” Sports Illustrated

THE GAME IS LIFE

Great 2 Legendary

remBrand Sports (RBS) is a story driven, branding, communication and leadership company dedicated to helping forward-thinking, world-class athletes succeed in the ‘Game of Life’.
remBrand Sports stands alone by fusing business coaching, marketing and digital media solutions that unlock the in-game, off-season, post-game passion and legacy potential of elite athletes.  RBS delivers strategic and integrated professional development plans that align an athlete’s brand with business goals, positioning them as influential athletes, community leaders, philanthropists, entrepreneurs and executives, thereby driving long-term results.  RBS clients include athletes from the NHL, NFL, MLB, CFL & Olympics.
From the playing field to the boardroom, RBS creatively transforms the way elite and professional athletes – both active and former – define success and create an achievable ‘Dream 2’.

Built By Players, For Players.

Ron Stern, a remBrand Sports Partner &  NHL professional hockey player, shares his post-game transition story. ” The most challenging and difficult part of my transition from the game was that I felt like I was the only player to feel what I was feeling, and the only player to go through what I was experiencing. For the first time in  my life, I was no longer part of a ‘team’ and as a result I felt alone on this, the next chapter of my life.” 

Ron’s Complete Story > Read More

Learn More >

RISING STARS
ACTIVE PROFESSIONAL ATHLETES
ELITE EXECUTIVES / FORMER PRO ATHLETES


For Players, By Players

 

Innovation distinguishes between a leader and a follower.” Steve Jobs, CEO Apple

Great2Legendary©

Peer-2-Peer Mentoring, Personal Branding, Coaching, Promotional Marketing

Building on a foundation of peer-2-peer mentoring groups of active and former professional athletes, remBrand Sports offers a suite of customized branding services, individualized coaching services, and promotional marketing services. 
remBrand Sports works to help an athlete tell his/her story and share it with the world. It is about understanding who the athlete was, who they are, and where it is they are going. We help take an inventory of the many roles an athlete has played throughout their lifetime (so far) and leverage their celebrity athlete status so that he/she can passionately pursue Dream 2.


Personal Branding

  • Customized Brand Plan
  • Management of Brand
  • Personal Brand Toolkit
  • Website Design
  • Media Strategy
  • Social Media Strategy
Peer-2-Peer Mentoring Program

  • Game of Life Mentoring
  • In-Game Mentoring
  • Post-Game Career Mentoring
  • Philanthropy Mentoring

 

Coaching

  • In-Game Peak Performance
  • In-Game Career Management
  • Post-Game Career Transition
  • Philanthropy
  • Assessment Programs

 

Promotional Marketing

  • Sponsorships
  • Corporate Alliances
  • Community Based
  • Public Speaking
  • Event Management

 

Internship Program

  • Off Season Internships
  • Post-Game Internships

 

ACTIVE PROFESSIONAL ATHLETES
ELITE EXECUTIVES / FORMER PRO ATHLETES

 

Why Us?

 

If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”  John Quincy Adams

OUR TOP 10

FOR PLAYERS, BY PLAYERS

1 > Our ‘Game of Life’ Solutions are designed to help athletes succeed in their personal, family and business endeavors, We stand alone by synergistically blending and integrating digital branding, high performance coaching, leadership development and mentorship programs for active &  former, elite & professional athletes.

2 >  Peer-to-Peer Coaching creates a collaborative, structured environment for athletes to achieve their full life potential. It drives accelerated personal and professional development for in-game, off-season and post-game success. Each RBS coach / mentor is accomplished in the art of guiding and supporting clients in a confidential, trusted, and respected environment. Our programs offer clients full access to multiple systems of coaching support, networking, influence and guidance and a variety of player development and athlete transition tools and services to ensure a lifetime of success.

 3 > Our Team of Professionals have 20+ years of business experience– our certified coaches, consultants and business specialists are recognized leaders in their fields, as well as successful entrepreneurs We have a 12-year track record in the career transition and change management fields with hundreds of pro athlete clients, and personal and corporate branding, and web and social media work with players.

 

4 > We are Pioneer Builders of the revolutionary National Hockey League Alumni “Life After Hockey / Breakaway Program” and NHLPA  Player Development Program for active players – a 7 year exclusive and we are contributing builders of a pilot Career Transition Program for the National Football League.

5 > Our Proprietary, Intellectual Properties, our Sport Performance Principles of Life© model, is based on familiar sports training processes and sports psychology. We’ve applied athletic training applied to the business world and created a distinctive process that facilitates and reinforces positive action, driving peak performance that helps athletes create sustainable, lifelong success so they reach all their goals.

6 > Our Programming represents the input of players and executives from Player Development Summits, where sports thought-leaders share industry best-practices. Participants include: NBA, NFL, MLS, LPGA, PGA, ATP, WTA, WNBA, NBAPA, NBRPA, NHL, NHLPA, NHLAA, NCAA, USOC, MLBPA & NASCAR.

We know Client Testimonials are the most powerful form of proof a business can offer its audiences, after all its not what we say but what they, the clients say. Please visit Proof on our site to see how we are changing our high profile, clients lives.

8 > Our Coaching Program evolved from the world of athletics and is based on the concept of sports psychology- our peak performance coaches help elite athlete clients assess and develop their business skills so they achieve their in-game, off-season and post-game business &  life goals. Coaching is a common thread that links together all that our clients will experience in their life management program.

9 > Our Legacy Branding Program helps our clients build a foundation for life success. We leverage athletic celebrity to build a brand and a business plan that drives lifelong opportunities and financial security.

10 > Our Digital Communication Program helps each client tell their distinctive story so they will be remembered™ and in this digital age, the most effective communication vehicle is an commanding online presence – a game-breaking web site with an integrated social media and business plan for life.

 

 


Our Team

A championship team is a team of champions.” Unknown

WORLD CLASS LEADERS > EMPOWERING YOU

We serve as coaches, advisors and mentors. Our Team is the combined experience of passionate, business leaders. All are preeminent professionals from various respective fields – corporate, academic and sport. We understand the goals of our world-class clients and we are committed to seeing them flourish.

JOE JACKMAN, PRESIDENT & FOUNDER

Joe is the President and Founder of remBrand Sports.  He is a branding and business strategist serving amateur, professional athletes, entrepreneurs and elite executives.
Highly regarded for his innovative approach to business, Joe has worked with clients ranging from C-Suite executives, to HR leaders, to small business owners, to celebrity athletes from the NFL, NHL, MLB, CFL, & Olympians.
Joe’s unique cross-functional leadership perspective and expertise has been acquired by working with several of the “Big 4” Sports Leagues. Joe is the recognized ‘Builder’ of the NHL’s “Breakaway / Life After Hockey Programs” for former & active players, a ‘revolutionary’ program developed through a 7-year exclusive agreement.
As a ‘Corporate Athlete’ Joe draws on his Fortune 500 business development, marketing and leadership experiences with global consulting firms. This gives him a hard-to-match ‘Change Agent’ perspective on managing transitions, and unique insights into the Employment Life Cycle – recruit, engage, develop, brand, reposition, retain & release talent.
As a former competitive athlete – NHL Free Agent & NCAA Division 1 Player & Rep Elite Soccer Coach – Joe leverages his elite athlete experiences to relate to, and create solutions for his athlete clients.

 AL STEELE, CHAIRMAN & PARTNER

Al is the Chairman of the Board for remBrand Sports and is a partner of the firm.
Al is also the Chairman and CEO of Bella Fund Canada Ltd, a Canadian firm focused on financial services in Canada. His other business interests include Bella Fund Holdings Inc. (USA) and the Canadian Luxury Price Index.  Bella Fund Holdings is the parent company of Bellatore Financial, an asset management provider and financial services firm based in San Jose, California.   The Canadian Luxury Price Index is an alternative index measuring the real inflation experienced by wealthy Canadian families.
Al’s financial services experience spans over twenty years with various senior management roles in the U.S. and Canadian financial services industry, including senior executive roles with Pavilion Asset Management, Bellatore Financial, Loring Ward International and Assante Asset Management.

ADVISORY BOARD 

KIRK DIXON

Kirk assists remBrand Sports Founder & President Joe Jackman, with strategic input regarding the company direction, focus, recruitment of other prominent Board members, and the company three-year strategic plan. Kirk also provides career transition, personal branding coaching services to its professional athlete, elite executive clients, and research the viability of several networking / marketing event venues to serve North American Sports Leagues and their professional athletes.

MIKE ELWOOD

Mike is a recognized authority and a thought-leader for various global businesses and individual brands and  a recognized authority in the Sustainable World or New Energy Sector. Mike beings his brand development, strategic marketing, communications, PR and capital and equity raising experiences to RBS. Past roles include President, Co-Founder of Indian Motorcycle, where Mike was responsible for Brand Development and licensing ($30 million+ in gross retail sales annually): a Sports Marketing entrepreneurial venture with MLB clients; and ‘builder’ of the Don Cherry brand. Mike is also a former European pro athlete.

ROHIT GUPTA

Rohit Gupta, is a former  Economic Advisor to the Canadian Prime Minister’s Office, and joins remBrand Sports Board of Advisors.

RON STERN

A former professional ice hockey player who played in the National Hockey League for 12 seasons, Ron’s focus is on introducing and educating former and active professional NHL athletes about remBrand Sports game-breaking services and for  business development and relationship optimization.

OUR COACHING / MENTOR TEAM

Entrepreneur Coach * Franchise Coach * Executive Coach * PR Coach/ Publicist * Business Strategy Coach * Career Transition Coach * Life Fitness Coach * Skill Development / Education Coach * Leadership Coach * WorkStudy-Mentor Coach * Relationships Coach * Brand Coach * Career Management Coach *Social Media Coach * Sport Psychology Consultant * Philanthropy Coach * Web & Graphic Design Consultants *

JAY WOLF >  CHRISTIANE ST-AMOUR RIVARD >  PAT LIPOVKSI  > ROSS MARIN > NICOLE BRADLEY > COREY EASTMAN > MAUREEN STERN > FREDDIE SCOTT > WESLEY MALLETTE

 BENCH STRENGTH

Recognizing that your personal and professional LIFE development, and progressive transition paths require a TEAM commitment, we include your trusted support network – your spouse / significant other, family, agent and advisors.

 

Get Started Now…


Our Clients

2012 Olympian Arjan Bhullar
NHL - Theo Fleury, 1,000 + NHL Games, Gold Medalist, Author
NFL - Dez Clark, ACTIVE Player, Entrepreneur & Philanthropist
Jamie Salé >  Olympic Champion, World Champion Figure Skater
NHL  ---> check out www.brianpropp.com
NATIONAL HOCKEY LEAGUE - Life After Hockey & Breakaway Programs
MLB - 17 year Professional Baseball Player, Damian Jackson
MLB - Yankee All-Star, Fritz Peterson
NFL Pittsburgh Steeler Legend, Levon Kirkland

Announcements & Blogs

Contact Us

Don’t bother just to be better than your contemporaries or predecessors. Try to be better than yourself.” William Faulkner

HOW GOOD CAN YOU BE?

Athletes, find out what all the BUZZ is about!

Po·ten·tial > ‘capable of being or becoming.’ It’s about creating possibilities,  never settling for second best and always looking for ways to grow personally and professionally.

Contact us now to ensure your in-game and post-game success by participating in our Game of Life Coaching & Mentoring Programs Bran.

remBrand Sports … how to be remembered™

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We welcome and value your feedback.

Joe Jackman 905.407.7284   Toronto, ON. Canada

info@rembrandsports.com